Facebook Marketing, Fan Page FBML and Beyond
A Facebook Fan Page is a user generated page on Facebook, which is used to market a business, a club, a hobby or anything that the registered Facebook user wants to share. A fan page is a tool by which you can expand your social network, interact with your clients and customers. This is very good for marketers who want to promote their company or want to manage its reputation because these pages can be (and often are) indexed by Google. For SEO purposes, Facebook fan page can be a big factor in SERP as you can rank well for your company name for reputation management reasons. Make it sure that your URL appear on your FB fan page, i.e facebook.com/yourcompanyname.
If you’re not familiar with the difference between the Facebook Fan Page and Facebook Group
Take note of this:
1.Facebook Fan Page update will show up on your fan’s page feed while facebook group will not.
2.Facebook Groups need an often interaction to survive and strictly moderated. FB Pages is like a community wherein anyone can post to it.
3.Search Engine Visibility. Facebook Pages can be spidered by search engines and can be seen by non-Facebook users while Facebook Groups cannot. Take note: facebook.com/yourcompanyname
How to Make a Facebook Fan Page?
Sing Like a Pro Facebook fan page is an example of fb fan page we created.
Below is the step by step guide on how to create a fan page:
1.Facebook Page Icon can be seen on the left-hand side of your feed page( see the screenshot below). Click “Pages & Ads†section.