Watching online videos is the 2nd most popular activity on the Internet, 2nd only to e-mail. Savvy Internet marketing experts know that online videos such as those posted on Youtube and other rich media sharing sites are effective tools in marketing. Here’s a checklist you can follow to optimize your videos for best SEO/SEM results:

1. Add a keyword-rich video title tag and description: Useful for search terms you use in your title text and description, including product/place names and branding.
2. Include your videos in RSS feeds and Atom Feeds. Make a separate RSS feed for your videos.
3. Capitalize on metadata content.
4. Include a URL on the top of description
5. Watermark your video with your URL.
6. Getting Rating: Rank your own video and encourage viewers to rank your video by asking for it within your video or description.
7. Research, Test and Study results. Find out why your content ranks well. Then replicate.
8. Broadcasting and Sharing widgets. Make it easy for viewers to share your video, enable embedding on 3rd party websites.

Well there you go, a quick and dry rundown on how to maximize your videos for online marketing success.

This entry was posted on Wednesday, June 23rd, 2010 at 6:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.